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Marketing Strategy

Your marketing strategy for online affiliate work has a primary goal, with a million different ways to achieve it. Your goal is to get targeted eyeballs in front of your message. If you've read the rest of this site you already know that we value traffic from search engines over all else, as it is pre-qualified, readily available, and best of all, completely free.

Your marketing strategy should follow a thread like this: put your website live (the home of your message), buy advertisements or buy search engine traffic (yes some is for sale, but the best stuff is free) to get started. You'll need to buy traffic for a little while because search engine traffic doesn't come along as soon as you put your site live. You need to get your site established before the engines will even visit to see what you've got. It's after that the engine determines if your site is of high enough quality to rank it for the keywords it is about. Once you have achieved a level of traffic from the search engines that can support your site, you can either choose to drop the paid advertising, or if it is still profitable for you, you may want to continue it. Paid traffic does require some maintenance however, and if you plan on building a hundred sites, it might get a little convoluted if you are trying to buy traffic for all of them.

So our philosophy is, free traffic is the best traffic. Once you are producing search engine traffic, why not build more pages and try to rank them on different phrases, to increase your spread in the engines. You'll only end up with more free traffic, and more money in your pocket.

Your marketing strategy should include more than the engines of course, but since the engines are basically the only medium that has very fuzzy time restraints, combined with the fact that it produces the best traffic, and it's free, it should be a focal point. You need to learn about SEO (search engine optimization) first anyway, because it is important to incorporate an engine friendly design into the initial stages of your site construction. The content you place on your site at first should be conceived based around the popularity of keywords that relate to your product or service. Your first step in building your site is keyword research. The second is writing content based around those keywords. The third is placing it all together as html with text links as the navigation.

Once your website is live you can use any marketing strategy under the sun to gather web traffic. If you put a local radio ad on the air, you'll likely see results. Why not throw together a thirty second flash animation and air it on your local cable prevue channel? You know how many times you've seen that cheap car dealership commercial? Well, that could be an ad for your website. What are people more likely to do late at night when they are looking for something to watch on television, buy a car? Or visit a fun looking website?

These ideas are outside the box when it comes to traditional online marketing strategies. You don't need to limit yourself to the people who are already online surfing, lots of money sits in pockets of people who don't go online unless they have a reason to. Get your advertising out there, print flyers and distribute them around town. Bingo halls, hockey arenas, the local YMCA, anywhere that will let you place them.

Take the spirit of these ideas to heart, and find your own ways to market effectively for the online world, offline.